What is Google Ads in digital marketing and how does it work?

What is the most used word while you’re working, going out to a new place, planning for a trip, or anything you don’t have the information about?

“Google it”. (More than 3.8 million searches happen every second)

Yes, from everything to nothing, people do not hesitate to Google.

In fact, it is the most used word of the day for people who has a smartphone or internet access.

While millions of google searches happen, it is obviously a difficult task for you to rank your product or service on the first page of Google if Organic traffic is not a choice of you.

Here comes the Google platform Google AdWords.

In 2018, Google rebranded and renamed it “Google Ads”.

What is Google Ads?

Google ads is an opportunity and method of advertising the products or services on Google.com.

Google ads provide a chance for businesses to promote their services or products through paid advertisements.

Where are the google ads found?

Since google ads are paid advertisements for businesses and are run by the bidding according to the budget and quality of ads, paid google ads are found before the organic results or after the organic results.

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How Google Ads work?

Google ads work on bidding and auction that happen during every google search done by the user

You select the price for a keyword and bid for the position you are willing to be in the search results

The results of the live auction and the position of your ad are determined by the maximum price you have opted for your advertisement and its quality score of

The quality score of the advertisement is the “right optimization of the ad with the right keywords”.

Your ad will get a higher position if the competition is low for the keyword you’ve chosen, similarly if the competition is high your ad will be likely to be dependent on the maximum bid you do for the ad.

The maximum bid is the amount paid by you when the user clicks on your advertisement. (Cost per click). Are you looking for Professional PPC services in Bangalore to generate more leads and improve sales? Contact our sales representative or mail us at sales@entellusco.com.

Hence the quality ad results with a good ranking of your advertisement can be obtained by correctly optimizing the ad with relevant keywords.

Types of Google Ads :

  • Search ads
  • Display ads
  • Video ads
  • Shopping ads
  • Local search ads
  • App ads
  • Google discovery ads

Benefits of Google Ads

Brand awareness :

Google ads is the best platform to create awareness about your brand as soon as you launch. It is the best possible way to rank yourself best among the competitors. With the right budget and proper optimization of the ad, your prospective customers can easily find you when they search for a query on Google.

Increase in conversions and leads

In the era of digital dependence, more than 60% of your customers are already online! All you need to do is to jump before them and introduce your product and its existence. Now that Google ads give your business brand awareness to the customers, it automatically increases the number of conversions and gives you the list of interested customers whenever they click on your website.

Gives immediate results

Organic traffic is a long-term strategy that can be implemented throughout your business journey but Google ads give you the awareness your brand needs as soon as you create a campaign (that can be the very next hour after your product/service gets ready!). Google ads is the best option for businesses that need rapid results.

Multiple options to customize an ad campaign

From small businesses to large, from less budget to more, Google Ads fits every type of business with its flexible campaign options. From customers’ geographical features to their interests, custom questions based on the user behavior, etc. By providing multiple options to customize the campaign, Google ads is the savior for many new businesses.

High ROI

Google Ads works on the basis of a pay-per-click strategy. Thus, it means that you will be paying for an ad only when the user clicks on it in the google search results. So, if a user clicks on your ad, you’ve got a lead or a potential customer there. Google Ads bring worth to your business for every penny you spend and bring in a high return on investments. “More clicks-more quality leads-more conversions” in turn the returns.